newsletter is for my own personal research. In order to determine an audience for my Preliminary magazine front cover I need to establish the contradictory audience that the School newsletter targets, so I follow a different criteria.
The school newsletter represents the school's ideology, which is a set of ideas that produce a partial and selective view of reality. Mainly talking about successful exam results, new staff, money investments and refurbishments - which, in my opinion do not interest a teenage audience. The School is ameliorating its identity by using vocabulary such as 'major rebuild' in order to convince the parents that the school is extremely successful - and their children are lucky to be in such a fine establishment. Using formal standard English to engage the audience.
The graphology of the text appears extremely professional, with a demographic approach in order to appeal to its target audience of parents/guardians. The Iconography represents the school badge which is something important to the school, as it is on all the uniforms and represents the school as a successful establishment. This graphology is tidy and professional exactly how the school is wanting to be represented. The connotations of colour are taken from the school badge this enables a more specialized approach for the purpose of appealing to a more mature audience.
As this newsletter is designed mainly for parents/guardians of the students for the principle of informing and insuring them that their child is getting a good education, I believe my preliminary task has to be the complete opposite. Something fun, eye-catching, bright, bold and not so much informative but more recreational.
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