NME posts many images on their contents pages in order to meet their target audience of a more younger/adolescent age. The Masthead is very dominant and is presented on the contents page like on the front cover - as NME is a weekly edition, 'This Week' is in a bold font to announce their regular appearance in the public eye. 'This week' is basically a sell line to highlight that the publication is released weekly, and is very different from week to week. Cross heads are used to split up the text and enable a more important feel to a specific article or heading - 'the moment that'. NME regularly use banners of contrasting colours to provide the reader with the week's top articles, making the text more structured and readable, for example 'News' 'Live!' which appear on the right hand side.
Their contents pages are mainly compact and neat, in a specific order which appeals to regular consumers as it is easy to find the article they wish to read. There is usually one main image which relates to the front cover and main story.
This type of magazine represents a younger audience and follows the conventions of this type of music genre 'Indie/Rock - using bright contrasting colours, images and to promote new bands. The image usually presented is of either an action shot of a performing band (long shot), or a produced shot (medium close-up) etc. For the readers who like free goods and competitions there are usually promotional offers on the bottom of the page, for example subscriptions which provide the consumer with reduced prices. In all, the contents page supports the style of the front cover - following the colours and conventions of a typical Indie magazine.
12Z Research List
13 years ago
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