My Chosen Magazine Institution

As I am going to produce certain features of a music magazine, I thought I should research the kind of institution that would publish my finished product.

I believe that in order to create a magazine based upon a specific genre of music, there would be no need for a major publishing firm like Bauer who own a chain of different magazines; from FHM, Closer, Q and Kerrang and who are an international company. I feel as though my magazine would benefit IPC (International Publishing Company) as it specifically applies to the British consumers - with its use of home life (25 Beautiful homes) Women's Weekly, which appeals to a female audience and NME which has highly influenced my own music magazine, although this is mainly indie music, I have already established my magazine as Alternative Rock - highly specific in order to appeal to my target audience and so as not to rival NME, another IPC publication. I feel that Alternative Rock music is increasing in popularity, with older bands being re-introduced; and now would be a good time to publish a 'grunge' 'gothic and punk rock' magazine not necessarily only indie/pop like NME, but instead introduce a different music not as common. My magazine would need a publishing company with the abilities to familiarise with a British audience.

IPC is the UK's leading consumer publisher, two in every three women and 44% of all men read an IPC magazine. They sell up to 350 million copies per year. IPC's brand are at the heart of the UK's cultural life. As IPC has been around since 1963 I believe it has the experience and funds to publish my magazine - working to my advantage.