... Continued

The large Masthead NME (New Musical Express) is a well known music magazine. It uses
dominant red on white font which is striking with its contrasting colours and it appears contemporary and youthful, fitting in with today's music.

Puffs are small pieces of information surrounding the main image. On this cover they remain the same colour scheme red, white and black possibly to contrast with the main image; making it more prominent to the reader. Also keeping the same colour scheme throughout allows some coordination and gives the magazine its own personal Fleur. The main stories are generally a bigger font, and are all in capitals, in order to attract the consumers attention. The titles of the puffs are also set in a larger bold font, in order for the buyers/readers to know exactly what is in the magazine, which may be the reason for the purchase.

All the new more contemporary bands are in red and black at the top of the magazine front cover which are from the same sort of genre indie rock. This suggests there is something for everyone, and by giving a list of different artists people are bound to know and like at least one. There are rappers, Jay Z and Dizzie Rascal, more rock groups like Paramore and Muse, also older bands like Blur who all give something back to the reader and appeal to a more specific target audience.

The main image of Dizzie Rascal portrays a star who many young black men aspire to be. He is continuously bringing out new albums, performing tours and festivals, he is constantly in the public eye and appeals to a specific target audience. The contrasts between the backdrop and himself is highly noticeable and gives the readers a chance to see the real Dizzie through his flamboyant style. This edition of NME exemplifies a youthful tone, through the use of modern clothing, graffiti and bright funky colours. His music is fresh and his videos are bright, colourful and sometimes somewhat incoherent. The word 'man' suggests he was once an ordinary not so well educated young man, not unlike many young artists out there who aspire to become as successful as Dizzie.

From the use of colour I believe this front cover is an attempt to portray his vibrant personality and the effect young artists have on a diverse society today. This in itself automatically draws in a younger generation of consumers - unlike any NME magazines previously sold.